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Exhibitor / Affinity Group Marketing Kit


Make the most of your IRgA exhibiting experience by promoting your booth presence in advance of the 2010 Convention. IRgA has developed ready-made, pre-show promotional tools for your organization to use on the Web, via e-mail and in print. Position yourself ahead of the competition – before you arrive on site – by using these marketing tools to your advantage.

Don't forget to take advantage of all of IRgA's sponsorship opportunities as part of our Partner Program. Download a copy of our 2010 Partner Program and learn how we can help you reach your target audience.


BANNER ADVERTISMENT

DOWNLOAD this free convention web banner to post to a high-profile page on your Web site or Intranet.

Make sure you link back to the IRgA convention web site using the following URL: http://w3.irga.com/palmsprings2010


BLOG/WEB COPY
10-word description

2010 IRgA Convention & Trade Show
May 19-21, 2010
Palm Springs, California
http://w3.irga.com/palmsprings2010

25-word description

2010 IRgA Convention & Trade Show
May 19-21, 2010
Palm Springs, California
http://w3.irga.com/palmsprings2010

Visit [COMPANY NAME] at Booth [#] in the Exhibit Hall at the 2010 IRgA Annual Convention & Trade Show. Register now and join us in beautiful Palm Springs, CA!

50-word description

2010 IRgA Convention & Trade Show
May 19-21, 2010
Palm Springs, California
http://w3.irga.com/palmsprings2010

Visit [COMPANY NAME] at Booth [#] in the Exhibit Hall at the 2010 IRgA Annual Convention & Trade Show. Register now to learn about new products and technologies, network with colleagues and walk away with innovative business strategies from industry insiders.


PROMOTIONAL E-MAIL MESSAGE

[Subject]: Visit [COMPANY NAME] at IRgA 2010

[Body]

Join [COMPANY NAME] at Booth [#] at the 2010 IRgA Convention & Trade Show, May 19 - 21, at the Palm Springs Convention Center in Palm Springs, CA.

Our booth will feature [Optional: Add any new product announcements/highlights or booth offers, etc. here]

The 2010 IRgA Convention & Trade Show, presented by the International Reprographic Association (IRgA), is the largest gathering of reprographers in the world. Professionals and business owners turn to the IRgA each year to stay competitive in the marketplace and explore new strategies and products for their businesses.

This is why 98% of last year's attendees said they would recommend the IRgA Convention & Trade Show to a colleague. Choose from an expanded line-up of educational breakout sessions, complemented by exciting networking opportunities, allowing you to meet and mingle with other industry professionals.

Hear the latest on color, BIM, and more from a variety of industry experts.In addition, the targeted breakout sessions hit all the hot topics of the day, all from the Exhibit Hall show floor that will be open around the clock so there's no worry that you'll miss anything! This year's IRgA Trade Show is a one-stop location showcasing technologies from all of the top industry leaders including [COMPANY NAME], all in one convenient location.

We encourage you to register now for the 2010 IRgA Convention & Trade Show and make your business competitive in this constantly changing industry. Please note that if you register by April 9, 2010 will receive the Early-Bird rate - saving you $200 off the full-conference fee!

For more information or to register now visit http://w3.irga.com/palmsprings2010.

Best Regards,
[COMPANY NAME/SIGNATURE]


ADDITIONAL MARKETING IDEAS:
  • Add a tag line to all of your advertising, encouraging customers to visit your booth at the IRgA Convention & Trade Show.
  • Issue press releases announcing key highlights at the show and special show promotions.
  • Mail out cards redeemable for a gift at your booth.
  • Contact your key prospects via phone or e-mail just prior to the show and make appointments to meet with them.

Make the most of your IRgA exhibiting experience! Don't wait until the IRgA Convention & Trade Show opens on May 19 to begin promoting your booth presence - start today!