Introducing IRgA's New Logo...

We’re proud to introduce you to the new look of the International Reprographic Association! We have kept the industry updated on the status of the IRgA’s industry branding efforts these past few years. The IRgA has surveyed the AEC community to gauge perception of reprographers and how we can better appeal to this core group of customers. Now, it’s time for the IRgA to re-brand our organization. It’s a time for change and for a fresh new look for our organization that better reflects where we are today and where our industry is going.

In the January 2008 issue of News Digest, we revealed our new tagline – Built on Blueprints. Focused on Service. Powered by Technology. The three components of the tagline represent not only our historical support of the AEC industry, but a look towards the technological growth of our companies and the support that provides our customers. All while continuing to place a strong emphasis on continued customer service excellence no matter the product or service provided.

We hope you find that the updated logo being representative of this tagline and the digital age that has come into the industry, all of our business and the IRgA. The IRgA is your overall industry organization to provide you with the resources and connections to help you and your business. One of our newest committees is purely focused on providing best practices for digital services. You’ll be seeing some of the fruits of their labor this year with information and case studies being released to provide direction on charging and providing digital services for your customers.

You’ll see our new look reflected in the upcoming January/February 2008 issue of REPRO REPORT with more coverage of the IRgA’s branding efforts. In the coming months, you’ll also see more updates to the IRgA Branding Toolkit on the Web site to provide our members with IRgA tools to use in your business. All IRgA active members will soon be receiving a new membership directory and member decal showcasing the new IRgA logo.

We also hope to see all of you at the upcoming IRgA 2008 Convention & Trade Show in Las Vegas (May 13-15, 2008).

Sincerely,

Bryan Thomas
IRgA President

Dan Stephens
IRgA Vice President & Branding Task Force Chair