RMX recently put their members to the test with Print Madness — their take on March Madness — an internal showdown of epic print projects. The competition was fierce, but one project whipped the rest…
BluEdge was crowned the champion for the "Bringing Indiana Jones to Life" activation at the Microsoft Experience Center on 5th Avenue in NYC!
Partnering with Spark Brighter Thinking, Microsoft, and Xbox, BluEdge helped transform the flagship store into an epic, pulse-pounding temple adventure to celebrate the launch of Indiana Jones and the Great Circle. With immersive scenic fabrication, interactive puzzles, and Hollywood-caliber set design—all bringing the magic of Indy to life.
The BluEdge team: "We’re incredibly proud of how this fun and engaging project came together and thrilled to have played a part in creating such a memorable experience."
The results? Massive holiday foot traffic. Global buzz. Total immersion. This wasn’t just a display—it was a full-blown experience: rolling out across NYC, and working in conjunction with teams in London, and Sydney, proving that storytelling, tech, and top-tier craftsmanship can create something unforgettable.
“Our partners at BluEdge continue to set the standard for innovation in experiential print and design,” Mike Hobgood, president of RMX. “Their ability to merge high-end fabrication with immersive storytelling made this activation a true standout—and their Print Madness win is well deserved.”