Artificial intelligence will be the focus of the IRgA Workshop, October 15-16. Does that mean we’re going to hear some tech bros prattle on about the latest digi-gizmos while our eyes glaze over? To the contrary, we’re going to hear practical guidance on how to use AI to grow our businesses!
The keynote speaker, Will Taubenheim, recently gave a presentation at a Chamber of Commerce event outside Milwaukee. Afterwards he prepared a list of five concepts for attendees to remember. Here they are, slightly edited to fit our audience:
AI is cognitive leverage, not a chatbot
The chat window is the doorway, not the destination. The question Will put to the room: what is your cost per unit of judgment, research, and synthesis? That is the number AI attacks.
The value lives below the surface
Marketing copy and email drafts are the shallow end. The transformation begins when AI is connected to your tools, trained on your documents, and eventually built into systems your competitors cannot subscribe to.
You are the moat
Will can't start a reprographics firm or a sign company. You have the domain knowledge, the relationships, and the trust. AI accelerates what you already do well, and a small imaging firm can adapt overnight while a Fortune 500 waits on approvals.
Scale, don't just cut
The lazy read on AI is headcount. The better read is capacity. In a case study that Will presented about a wealth management firm, nobody was fired; each advisor simply went from carrying four clients to carrying far more, because the paperwork collapsed.
Judgment stays human
Trust, relationships, creativity, and accountability are not going anywhere. Every AI output that leaves your business should pass through a person first, from client emails down to renamed files.
After Will presents at the IRgA Workshop, Kevin Vaughan from KTV Digital will help us understand how workshop attendees can capitalize on the new AI summaries at the top of search pages to get their firms noticed by potential customers.
Then Will and Kevin will lead a hands-on workshop on AI tools, so that everything we learned in the morning can be put into practice immediately!
Don’t miss this opportunity to learn how the power of AI can transform and help grow your business. Click here for more information and links to registration.
