How well do you manage your website's search engine optimization (SEO)? Do you know how to organize your site and create content that puts you at the top of the search list? And how effective is your firm's LinkedIn page? These topics and others will be the focus of the APDSP members-only webinar on Social Media and SEO on January 16 at 11 a.m. EST.
The webinar will be led by Carrie Brandon, creative director of Brandon & Brandon Inc., a web and social media marketing firm. Brandon will help APDSP members understand:
- SEO basics, such as the importance of source code and meta data and descriptions, web page titles, browser page titles, security, and more.
- The most effective way to organize your site and maximize your URL structure
- How to increase your "quality score," which drives SEO, by including original, authoritative content
- How to optimize images you put on your site
- How to understand your Google Analytics and learn from that data
- How LinkedIn, Google Plus, YouTube and other social media can help attract customers
This valuable webinar is available for APDSP members at no charge. If you're not yet a member, please click here to join. All current members can click here to Register for the Webinar