Reprographers may pick up a few tips on the interactive possibilities of wide-format color in a webinar sponsored by several printing industry publications and companies. Here is a description of the webinar:
Thanks to the web, cell phones and tools like QR codes, text messaging and augmented reality, one of the oldest ad media is becoming interactive. Outdoor ads are everywhere — on buildings, sanitation truck, taxis, bus shelters, phone kiosks, even gasoline nozzles. The big change is that signage is becoming interactive and integral to the cross media mix. At a time when consumers have become increasingly mobile and overloaded with information, the wide format industry is becoming an even more powerful way to reach a mass audience efficiently.
Users will share:
- Strategies for getting consumers to interact with signage using their smart mobile devices
- How QR codes, texting and augmented reality are being effectively integrated with signage
- The measurable results being delivered to organizations
- Bottom line benefits for your business