The board realizes the name of the organization is only the surface layer of the work ahead, and they have already begun preparing a complete member offering -- a "value proposition" -- designed to help members more effectively serve their customers and grow their businesses. Among the features under consideration are a marketing "tool box" that members can use to solicit new business, a networking platform on the website, and a series of educational webinars. In addition, the association will launch an advertising/marketing campaign at the AEC industry that will highlight the value of working with members.