By Ed Avis
The survey for the APDSP Financial Benchmarks Study is open and ready for your submission! Click here to access the survey. If you are wondering if it's worth your time, please consider these five reasons to participate:
Reason 1: Help the Industry. There are no up-to-date financial benchmarks for the reprographics industry, and that means reprographics firms are at a disadvantage to companies in other print-related industries that do have solid benchmarks. By completing the survey, you will help create a statistically significant set of benchmarks -- for both traditional repro and new areas like color graphics -- that will help the reprographics industry thrive.
Reason 2: Be Able to Compare Your Firm. The key use of financial benchmarks is to see how your company stacks up to peers. This allows you to see gaps in your success and celebrate areas in which you excel. Only companies that complete the survey will be given access to the benchmarks.
Reason 3: It's Worth the 20-30 Minutes You'll Spend Completing the Survey. Yes, you need every minute you have to run your business, but in the same 30 minutes that you might spend gazing at the internet or deleting worthless emails you could complete this survey. The SurveyMonkey form created for the survey is simple and intuitive. And if you have any questions, you can contact Mitch Evans, mitch@graphicartsadvisors.com.
Reason 4: It Will Help You Focus on Your Success. Completing the survey, and then reading the report when it comes out, will stimulate you to focus on the success of your company. You might notice a problem just by entering the data. Plus, if you're a member of APDSP, along with the report you'll receive an Excel tool that will make it even easier to compare your data to the benchmarks and see how the comparison changes as your data changes.
Reason 5: It's Completely Safe. Your name and company identifying information will be snipped off your company data as soon as we start processing it, and all of the data will be aggregated in the report. No one can ever reconnect the numbers to your individual company.
So please don't hesitate - complete the survey today by clicking here.