Herb Liberman spent 15 years working in the reprographics business, all for BPS Reprographics in San Francisco. He started as VP of sales and marketing in 1985, and had been promoted to president of the company by the time the firm was sold to ARC in 2000.
Here are excerpts of an interview with Herb conducted by Joel Salus. The numbers beside each question represent the number of the question in the original interview. To read the complete original interview, click here.
16. What’s your definition of “success”?
Success is knowing your are providing a quality service to your customers and giving back to you employees and the community. Success is also measured by your financial results.
20. What was your approach to communicating with team members and encouraging/motivating team members to really get engaged?
Meeting with employee groups on a monthly basis. This was done at the various locations.
21. How did you retain key team members?
Be responsive to their needs. Make them feel part of the team. Seek their advice and input on business issues.
22. What was your basic business philosophy?
Treat employees as your most important asset. Provide the highest level of customer service. Be firm, but fair with employees.
39. Is “branding” important, and, if you think it is, how so?
Branding is very important – and do change when you think it will have a marketing advantage.
Would you like to read more? Click here for the complete interview.