Do you want to maximize the web marketing for your reprographics firm? Then be sure to attend the APDSP workshop in Charlotte, NC on April 27-28, "Web Marketing 101." This will be a first-class tutorial by a bona fide expert, Brandon Lilly, Digital Marketing Strategist at Madwire, who regularly teaches small business owners how to maximize their web presence. The event will begin with a networking dinner on the evening of April 27, followed by a full day of learning on April 28. You'll leave with a deeper understanding of web marketing and dozens of practical ideas you can implement immediately.
Here is a tentative outline of what Lilly will cover:
- Building blocks of marketing success (foundational components, trust, and traffic)
- Website optimization and lead generation
- Using a CRM as a marketing database
- Lead nurturing and email marketing
- Reviews and referrals
- Google Business Profile basics
- Content marketing and keyword ranking
- Social media 101
- Pay per click and multi-channel advertising
- Marketing technology and talent.
- The early bird price for APDSP members is $250. Click here to register.
- The event will be held at UNC Marriott. Click here to reserve your room.
This will be the second of our 2023 Workshops (click here for details about the first event, in Houston, March 16-17). Last year we held three workshops. Here are some comments from attendees of last year's events:
"In 2022 I attended the APDSP workshop in Chicago. The focus of the workshop was sales in reprographics, which was a great way to stay up to date with new sales techniques, as well as brush up on proven sales methods. But even with the excellent keynote speaker and subsequent roundtable discussion, I still find time and again that the most valuable element of our workshop is networking with peers. It is always interesting to see how other firms in our industry are evolving and growing in our ever changing business environment.” Andy Heling, Blue Print Service Co., Appleton, Wisconsin
"The workshop was very valuable. I learned many useful strategies from the speakers and from other companies attending. I left motivated with new ideas.” Tom Taubenheim, A/E Graphics, Brookfield, Wisconsin
"I enjoyed attending the APDSP workshop and found it beneficial to my business. I met new folks in the industry (which is always a breath of fresh air), I visited with folks that are excited about the industry, and even a consultant that has remained an advisor to me. I’m thankful Ed is keeping the group up and hope to participate again this year!" Luci Miller, Miller Imaging & Digital Solutions