The first APDSP Members-only webinar of 2022 is titled How to Build Your Graphics Business and Compete with Sign Shops, and it will be held February 17 at 10 a.m. Central. The panelists will be Joanne Underwood and Shannon Delk from Monster Color (the color graphics business of Lynn Imaging) and Eddie Harper from Crisp Imaging. They will answer questions such as:
- What equipment do you use to produce your large-format color graphics?
- What are the most common products/applications from that equipment?
- How do you train the operators of this equipment?
- Do you employ designers, or do all of the projects come already designed? If it’s the latter, are the files you receive from clients typically in good shape?
- Who are the primary customers for your large-format color graphics?
- How do you market to them? What do you find to be the most effective marketing?
- Do you try to “pre-qualify” customers in any way?
- Anything you now know that you wish you knew when you started selling large-format color graphics?
And they will welcome questions from attendees. To register for this APDSP Member-only event, please click here: https://us06web.zoom.us/webinar/register/WN_I0nPfn8PQKeS0IjsVlmc8w
If you're not an APDSP member and would like to attend, please join APDSP by clicking here: https://www.apdsp.org/join-APDSP/